Mass Media Approach For An Multi Media - 1443 Words

MASS-MEDIA APPROACH It is evident from the term multi-media that more than two media of communication are involved in a learning package or instructional Procedure. A teaching content of a subject varies in nature therefore; it can be best presented by employing various media of communication. Moreover it facilitates the individual variation of the learner. Now multimedia package of learning are developed. This multi-media approach has been tried in our country, in NCERT and at the Center of Educational Technology (CET) as the mass media for in service teacher-educators. This experiment has involved the multi-media package which has the following components: Television programme for 22 minutes, ratio programme for 20 minutes Pre and post television for 1 hour. The multi-media approach for the following areas of education (a) Distant education for study. (b) Non-formal education programme, (c)Correspondence education, and (d) Adult education programme. Mass Media Approach Formal media Non formal media (1) Distance study (1) T.Y. Programme (2) CET,s mass media package (2) SITE Programme (3) Correspondence Courses (3) Role of Radio (4) Language Laboratory (4) Side Cup Tape Recorder Programme Difference in classroom communication ;( 1) Vernslism (2) referent confusion (3) day dreaming (4) limited perception (5) physical discomfort (6) individual differences (7) Barrier if time and space SATELLITE INSTRUCTIONAL TELEVISIONShow MoreRelatedDynamics Of Modern News Industry896 Words   |  4 Pagestechnology that have altered journalism in the past, the arrival of the Internet and the technologies it carry has further enhanced contemporary journalism. Media convergence is a phenomenon where communication technologies, computer networks and media content merge as a consequence of digitalisation of media and popularisation of the web (Flew n.d.). Media convergence and digitalisation occurring within Internet technologies emphasizes two pivotal factors between Internet technologies to date compared toRead MoreThe Impact Of Media On Youtube And Facebook954 Words   |  4 Pagesinformation and media have become increasingly accessible to many more people. Our personal consumption of media has become extremely tailored due to individualization. With â€Å"web-based mass alternative media offer increased range, immediacy, and ease over traditional alternatives† (Owens and Palmer, 2003; p 339) we are given the opportunity to customize both our virtual and tangible experience. The development of this multi-modal communication can be seen by the plethora of online media vehicles suchRead MoreThe And Criticisms Of Laswell s Work Essa y1158 Words   |  5 Pagesuniversities of London, Geneva, Paris and Berlin – and he focused on Sigmund Freud ideas which was instrumental to his psychological approach in Political Science. He was one of the most creative and deep thinking political scientist during his era, who had a Multidisciplinary Academic background and yet did not major in any specific areas or disciple but choose to celebrate the Multi-Dimensional Nature of his works. One area in which he focused on, is the significance of Social Structure, Personality andRead MorePromoting: A Key Piece of Campaigning688 Words   |  3 Pagespublicizing can offer a more progressive and intricate guideline for supporting an applicant or policy. Publicizing can include both customary and new media, as well as signs and boards, print notices, standard mail, websites and email, and radio and TV spots. For the most part, signs and bulletins fulfill just general name distinguishment, though distinctive media in principle permit presentation of a candidates experience or a policys normal impacts. 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There haveRead MoreCommunication, Photography And Social Media Class1692 Words   |  7 Pagesto engage and discuss the eight video’s assigned for Evangelism, Photography and Social Media class. I will analyze the attempted message of each video based on the developing theme of â€Å" the four unmet human needs† first through a theological lens, then as a sociological issue, and finally how each video raised conversations about these issues. I believe that the theological concern surrounding social media is its attempt to fulfill â€Å"the four human needs.† Maslow has seven, there are eight dimensionsRead More College Writing In a Global Age989 Words   |  4 Pagesand writing, it is a wonder that there is still a college writing requirement at all. Nevertheless, almost every college and university in America has a compulsory writing course, and during the digital ere, almost every instructor has a different approach. As the number of students with diverse cultures, experiences and backgrounds increases, so does the belief of some that these approaches must be examined to ensure a culturally inclusive environment will inevitably lead to warfare. Maxine HairstonRead MoreTaking a Look at the Kelloggs Company776 Words   |  3 Pageschildren. Parents always concern and care their health, as a result of rising cost of food; they reduce the money on buying nutrition food. The channel communication used by the company is internet and social media (Facebook, YouTube, Twitter, etc.) as they are the most widely used mass media. In other words, it is the faster tools to spread out the message to world and increase the consciousness of an issue. It defines as â€Å"a group of Internet-based applications that build on the ideological and

Strategies of Body Shop - 1258 Words

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and†¦show more content†¦The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Anti-animal Testing Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Against Animal Testing campaign leads to a UK wide ban on animal testing of cosmetic products and ingredients. It supports environmentally responsible materials and technologies by promoting the use of renewable resources and sustainable raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual rewards of the RoyalShow MoreRelatedBody Shop International Plc 2001 Case Study Essay1653 Words   |  7 PagesThe Body Shop International PLC 2001: An Introduction t o Financial Modeling The following graph presents the forecast for the Body Shop’s income statement and balance sheet in 2002 to 2004: How did you derive your forecast? Why did you choose the â€Å"base case† assumptions that you did? The forecast takes into considerations the stated business objectives of the Body Shop as well as trends or patterns in the historical financial statement in exhibit 8. Further information on the calculations andRead Morecase study 3 Essay examples839 Words   |  4 Pagesï » ¿Case 3 1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific. From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care DepartmentRead MoreAnita Roddick809 Words   |  4 Pagesphilosophy and style? How important a contribution did she make to the creation of The Body Shop? How important is her role in its ongoing management? 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The companys revenues for FY 2010 were 754 million, and the company recorded an operatingRead MoreCorporate Social Responsibility: A case study of The body shop1223 Words   |  5 Pagescampaign to encourage us to save our planet, how can people be aware and know theirs obligation to save the world. This paper will explain the meaning of corporate social responsibility, advantages and disadvantages of CSR through the exa mple of The Body Shop. In addition, it will discuss why it is important to modern businesses. The meaning of Corporate Social Responsibility has changed since the early 20th century and it has never been a straightforward. 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Drop The Bomb (Better Version) Essay Example For Students

Drop The Bomb? (Better Version) Essay Atomic Bombs Dropped on Japan, Justified?On August 6th and 9th of 1945 U.S. bombers dropped atomic bombs on theJapanese cities of Hiroshima and Nagasaki, causing utter destruction and many deaths. These bombs were dropped as the Pacific battles of World War II were coming to an end. Soon after Japan surrendered, ending the war. But, was the use of atomic warfarenecessary? Was it too harsh and cruel to the Japanese? The first question was whether ornot to drop a bomb. The effects of atomic warfare had not been known and studied, but itwas apparent that it would be a good tool in ending the war. The first bomb did appearnecessary to ending the war. It would put Japan in check to bring a quick finish to thefighting, saving many lives, as well as prevent the Russians from joining the Pacific War. The second on Nagasaki, however was obviously not. It was handled foolishly, in that theJapanese were not allowed enough time to surrender and it seemed like a big sickexperiment. The United States of America was justified in dropping the atomic bomb onthe island of Hiroshima, but not justified in doing the same to Nagasaki. Throughout the war scientists had been involved in the notorious ManhattanProject, the production of the atomic bomb. In three years the U.S. was ready to test thefirst atomic bomb, and did in Alamogordo, New Mexico. Seventy prominent scientistssigned a petition to warn the government of trouble ahead. They did not yet know thedangers of this powerful weapon and wanted to stage a demonstration for the Japanese tosee what power the U.S. had. That never happened. George Marshall then suggested thatwe warned the Japanese ahead of time to clear the military base at Hiroshima of people,but the army didnt want the Japanese to expect the attack. Less than a month after thefirst test, a bomb fell on Hiroshima. Dropping an atomic bomb worked as expected. The two main goals of usingatomic warfare were simple, to put a quick end to the war, saving up to a million U.S. lives, and finish off Japan before the Russians try to take over parts of the Pacific. Itpretty much worked, the war ended soon after and even though the Russian declared waron the Japan, like expected, they were not able to gain to much power in the Pacific. Dropping of the first bomb on Hiroshima was the right choice of the American military. Even though it was justified to used atomic power to put an end to the war, thesecond bomb on Nagasaki was unnecessary. It came only three days after the first bombhit Hiroshima. Most historians say this was not enough time for the Japanese to considerand sign a surrender. Another city was destroyed for no reason. Old documents state thatJapan was ready to surrender. Besides the time factor the bombing of Nagasaki wasobviously wrong because it seemed like the U.S. military was just experimenting. Thetwo different bombs were based on two different substances, uranium and plutonium. Itseemed as if the U.S. wanted to see which was more powerful and did so by takingadvantage of the situation. The bombing of Nagasaki did not play an important role inthe end of the war as the first bomb and therefore was unnecessary. Only the first bomb, dropped on Hiroshima, was justified to be dropped by theU.S. military, while the second, dropped on Nagasaki was not. While the goal of theatomic bomb was reached the second was excessive and cause more destruction than wasnecessary. From the Manhattan project on to the first test in New Mexico, the goal was todrop an atomic bomb to help insure a quick win for the U.S. in the war. Another one wasjust too much and should not have happened. Words/ Pages : 619 / 24

Russian Revolutions Of 1917 Essays - Russian Revolution, Mensheviks

Russian Revolutions of 1917 Russian Revolutions of 1917 The abdication of Emperor Nicholas II in March 1917, in conjunction with the establishment of a provisional government based on Western principles of constitutional liberalism, and the seizure of power by the Bolsheviks in November, are the political focal points of the Russian Revolutions of 1917. The events of that momentous year must also be viewed more broadly, however: as an explosion of social tensions associated with rapid industrialization; as a crisis of political modernization, in terms of the strains placed on traditional institutions by the demands of Westernization and of World War I; and as a social upheaval in the broadest sense, involving a massive, spontaneous expropriation of gentry land by angry peasants, the destruction of traditional social patterns and values, and the struggle for a new, egalitarian society. Looking at the revolutionary process broadly, one must also include the Bolsheviks' fight to keep the world's first "proletarian dictatorship" in power after November, first against the Germans, and then in the civil war against dissident socialists, anti-Bolshevik "White Guards," foreign intervention, and anarchist peasant bands. Finally, one must see the psychological aspects of revolutionary change: elation and hope, fear and discouragement, and ultimately the prolonged agony of bloodshed and privation, both from war and repression, and the"bony hand of Tsar Hunger," who strangled tens of thousands and, in the end, brought the revolutionary period to a close after the civil war by forcing the Bolsheviks to abandon the radical measures of War Communism in favor of a New Economic Policy (NEP). Throughout, the events in Russia were of worldwide importance. Western nations saw "immutable" values and institutions successfully challenged, COMMUNISM emerged as a viable social and political system, and Third World peoples saw the power of organized workers' and peasants' movements as a means of "liberating" themselves from "bourgeois" exploitation. As such, the Revolutions of 1917 ushered in the great social, political, and ideological divisions of the contemporary world. Historical Background Historians differ over whether the Revolutions of 1917 were inevitable, but all agree on the importance of three related causal factors: massive discontent, the revolutionary movement, and World War I, each operating in the context of the ineptitude of a rigid, absolutist state. The emancipation of the serfs in 1861 left the countryside in deep poverty. The newly freed peasants received inadequate land allotments, particularly in areas of fertile soil, and even these had to be purchased with "redemption payments." Class antagonisms sharpened, particularly since government-promoted industrialization sent impoverished peasants flocking to jobs in urban areas for low wages under oppressive conditions. Government efforts to industrialize also required huge tax revenues, which intensified pressures on workers and peasants alike. Meanwhile, the rising business and professional classes expressed unhappiness with tsarist rule and yearned for a Western-style parliamentary system. By 1905 discontent among the bourgeoisie, peasantry, and proletariat had spurred Russian intellectuals to create the major political organizations of 1917. Populist groups, organized in the countryside by the 1890s, joined radical socialist workers' groups in the founding of the Socialist Revolutionary party in 1901. The Marxist SocialDemocratic Labor party was established in 1898. Five years later it divided into two factions: the Mensheviks, who favored a decentralized, mass party; and the Bolsheviks of Vladimir Ilich LENIN, who wanted a tightly organized, hierarchical party (see BOLSHEVIKS AND MENSHEVIKS). Middle-class liberals formed the Constitutional Democratic party (Cadets) in 1905. Russian losses in the RUSSO-JAPANESE WAR precipitated the RUSSIAN REVOLUTION OF 1905. The massive urban strikes, rural rioting, and almost total liberal disaffection from the tsarist regime in 1905 have been called a "dress rehearsal" for 1917. Reluctantly, Nicholas II granted a range of civil liberties, established limited parliamentary government through a DUMA, abolished peasant redemption payments, and under Pyotr STOLYPIN began an agrarian reform program to promote the growth of a rural middle class. These measures momentarily quieted the populace, but they also raised new expectations; many concessions were later withdrawn, thus exacerbating tensions. Furthermore, the social stability that some thought the tsar's promises offered required time to develop, and this Russia did not have. The March Revolution In 1914, Russia was again at war. Land reform was suspended, and new political restrictions were imposed. Disastrous military defeats sapped public morale, and ineffective organization on the home front made the government's incompetence obvious to all. The emperor, assuming command of the army in 1915, became identified with its weakness. The sinister influence of Empress ALEXANDRA's favorite, Grigory RASPUTIN, increased. By the winter of 1916-17, disaffection again rent all sectors of society, including liberals, peasants, and industrial workers. When food shortages provoked street demonstrations in Petrograd on March 8 (N.S.; Feb. 23,