Mass Media Approach For An Multi Media - 1443 Words

MASS-MEDIA APPROACH It is evident from the term multi-media that more than two media of communication are involved in a learning package or instructional Procedure. A teaching content of a subject varies in nature therefore; it can be best presented by employing various media of communication. Moreover it facilitates the individual variation of the learner. Now multimedia package of learning are developed. This multi-media approach has been tried in our country, in NCERT and at the Center of Educational Technology (CET) as the mass media for in service teacher-educators. This experiment has involved the multi-media package which has the following components: Television programme for 22 minutes, ratio programme for 20 minutes Pre and post television for 1 hour. The multi-media approach for the following areas of education (a) Distant education for study. (b) Non-formal education programme, (c)Correspondence education, and (d) Adult education programme. Mass Media Approach Formal media Non formal media (1) Distance study (1) T.Y. Programme (2) CET,s mass media package (2) SITE Programme (3) Correspondence Courses (3) Role of Radio (4) Language Laboratory (4) Side Cup Tape Recorder Programme Difference in classroom communication ;( 1) Vernslism (2) referent confusion (3) day dreaming (4) limited perception (5) physical discomfort (6) individual differences (7) Barrier if time and space SATELLITE INSTRUCTIONAL TELEVISIONShow MoreRelatedDynamics Of Modern News Industry896 Words   |  4 Pagestechnology that have altered journalism in the past, the arrival of the Internet and the technologies it carry has further enhanced contemporary journalism. Media convergence is a phenomenon where communication technologies, computer networks and media content merge as a consequence of digitalisation of media and popularisation of the web (Flew n.d.). 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