The Food And Drug Administration - 1585 Words

The American family has come a long way from the what we use to know as the T.V. dinner of the 1950s prepared in the stove comprised of portions of meat, vegetables and dessert in the divided foil tray. Multinational and national corporations must think of innovative concept to drive current and new customers to its particular microwavable frozen meals products. The microwavable frozen meals e.g. Healthy Choice, Lean Cuisine, Michelina s, etc. are occasionally healthier and/ or at times a better options for working families, individuals and society. Instead of the traditional usage of the oven or stovetop culinary countless people today utilize microwaves due directly toward their busy lifestyles. Low-calorie labels/ brands are†¦show more content†¦Consequently, most low-calorie microwavable firms that are producing healthy meals has an objective of driving additional purchase of profits from other baby boomers that are representing over 60% of the category volume. This is because they are for an added marketing approach specifically effective regarding competitive pricing so that managers focus on its retail strategy (McGuigan, Moyer Harris, 2014). As a result, Nestle, which is the producer of Lean Cuisine, has recorded a loss from contracting a low- calorie frozen, microwavable food industry. The managers of low- calorie microwavable companies are seeking to provide other products to its line of production. As result most microwavable companies have started to produce products and vend goods as per the new line extension manufactured all natural ingredients and preservative free. Since managers of these companies muted the development of organic substances, this reflects low pricing of the products in the market. They also leveraged the cost of inputs to meet the expectation of the value conscious consumers. When this strategy is combined with